Australis
Turning ideas into digital experiences
Key contributions — Brand Design, Web Design
Overview
From concept to interface, Australis crafts web and mobile experiences that showcase design, development, and UX expertise across every project. This rebrand is designed to strengthen and showcase their digital offering.
Brand attributes
Web development at Australis is guided by strength, experience, and boldness, inspired by the Southern Right Whale. The branding helped translate these attributes into a brand built around a clear and intentional digital presence.
Logotype
The logotype abstracts the Southern Right Whale in the shape of an ‘A’, reflecting bold presence and fluid motion, symbolizing the studio’s experience and approach to building digital products.
Visual language
Inspired by the sea, Australis’ visual language uses bold blue shapes and fluid lines to communicate trust, stability, and a measured, calm presence.
Interactive
Designed to mirror the studio’s strength and fluidity, the website combines bold visuals and intuitive navigation with a carefully structured layout, color system, and type hierarchy to reflect the brand’s identity.ser needs.
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hello@mpaulinoz.com
